10 Key Pictures to Consider When Booking Photography Services
Photography visually communicates your business's story, values and personality to your ideal audience. Whether you're a small business owner, solo-preneur, or managing a corporate brand, a cohesive library of pictures elevates your marketing and builds trust. Here are the ten must-have photos to consider when booking a session to maximize your brands visual presence.
1. Personable Headshots
A clean headshot should reflects your professionalism and personality that attracts your target audience. Incorporate settings, colors and props aligned with your brand’s vibe to stand out and even better elevate your images.
2. Team Highlights
Showcase the people behind your brand with team photos—posed or candid—to highlight collaboration and unique personalities.
3. Workspace Shots
Capture where the magic happens, whether it’s a home office, studio, or creative space. This adds authenticity to your brand story.
4. Action Shots
Document you and your team at work, interacting with clients, or showcasing your product. Action photos bring energy and motivate engagement with your brand.
5. Products or Services
Feature your offerings with styled product shots or images of your service in action. Highlight tools you use to achieve successful results, detail pictures of your offerings along with before and after results.
6. Behind-the-Scenes Moments
Give a peek into your process with candid setup shots or preparations to foster transparency and connection.
7. Brand Details
Include close-ups of your logo, packaging, or branded tools to reinforce recognition and visual consistency.
8. Signature Colors and Textures
Incorporate your brand colors and textures in all pictures to help create a cohesive digital footprint.
10. Celebration Shots
Highlight milestones or achievements with celebratory images, like product launches or award wins, to showcase growth and success.
6. Client Interactions
Capture you or your business engaged with clients to build credibility and establish social proof. Also consider requesting that clients share video reviews for testimonials.
Make a Brand Shot List based on these considerations, and you'll have cohesive brand visuals that elevate your online and print presence.
Keeping these tips front of mind and your next brand session will be a great success!
be sure to let us know if you have any questions about booking or brand related photography — with us or any of our recommended photographers.